Many associate February with love, because of Valentine’s Day, while many think of leadership and honor, due to President’s Week – but February requires focus, because it can be by you in a blink unless you concentrate your power and pay attention to what is most important. That’s the underlying message of both holidays – be present and fully engage, whether it’s with your significant other or those you serve and lead. By bringing your best to these relationships, you can create the prime opportunities to give your gifts and receive in return.

February is a natural time for promotions, where people are thinking of nice things to do for one another, but it’s also an important stepping stone into the springtime, where neighborhoods awaken and seek to enliven and rejuvenate themselves after a long winter. So, your winter events form a foundation for the growth of the first half, and should be planned around stimulating referral pools that will last into the second quarter.

This means you want to select ideal patients who will help to grow the roots of your referral tree throughout the year – what kind of patients work best for you? Families? Seniors? Athletes? Think about who you love to serve, and arrange your early marketing efforts around establishing an influx of desirable new lives. It will pay you back big time over the rest of the year.