We know where many of our patients' heads are at - they're into getting their kids squared away for school. Instead of fighting the trend, participate in it - recommend to each of the parents in your office that September is the time for their family's annual spinal exam, a habit you want them to develop. Every kid, as well and Grandma and Grandpa, should be encouraged into your office to see if there are any problems brewing, or just for the reassurance that everything is fine.
Put up some kind of placard or sign in your office, asking "Has your child had a scoliosis check-up yet?" Then, train your staff to direct patients' attention toward it, and how to schedule appointments for checkups for the whole family. The doctor's role is to reinforce the message of wellness and proactive health care instead of reactive treatment.
In September, most families are in the mode of getting things done - it's a perfect time to integrate your services into their typical routine, by recommending exams to discover the need of ongoing services as needed.
Practice-Building Product of the Month: New Patient Express
Exercise of the Month: Write your 2007 Goals by Oct. 1
Put up some kind of placard or sign in your office, asking "Has your child had a scoliosis check-up yet?" Then, train your staff to direct patients' attention toward it, and how to schedule appointments for checkups for the whole family. The doctor's role is to reinforce the message of wellness and proactive health care instead of reactive treatment.
In September, most families are in the mode of getting things done - it's a perfect time to integrate your services into their typical routine, by recommending exams to discover the need of ongoing services as needed.
Practice-Building Product of the Month: New Patient Express
Exercise of the Month: Write your 2007 Goals by Oct. 1
