Halloween promotions are fun and let people know you have a sense of humor and playfulness. They are also an opportunity to educate about proper nutrition and door-to-door safety.

October begins the fourth quarter, so look at your current statistics and your yearly goals, and calculate the distance you have to go to hit your objective. How many new patients do you need in the next three months? Do you have your marketing calendar prepared?

Remember, your 2004 goals should be written by now, 90 days in advance, so your subconscious mind can work on them. Take responsibility, get them done!

State management is key as you prepare to finish the year strong — notice if there are any resources you want to build and refine, to show up just a little bigger in your practice and your life.