Dear Doctor,
Most of us find ourselves charged with the responsibility of opening up our
communities to chiropractic. Conveying the message of the wellness lifestyle is
daunting enough at that level, but can you imagine the challenge of bringing the
chiropractic story to an entire continent?
I had the privilege of participating in The Edinburgh Lectures, the brainchild
of Drs. Ross McDonald and Rebecca Vickery of Edinburgh, Scotland, outstanding
Masters Circle and Winners Circle members who are magnificent examples of the
potent, passionate young leadership that our profession so desperately needs.
Recognized as TMC Chiropractor of the Year, McDonald has established one of the
largest and most successful practices in the world. Yet his vision far exceeds
helping the people in his community – with The Edinburgh Lectures, he has
founded a powerful symposium designed to explore contemporary applications of
the philosophy, science and art of chiropractic.
By introducing European chiropractors to these advanced concepts, he makes a
significant contribution to the fabric of our profession worldwide. Featured
were Guy Riekeman (President of Life University), David Koch (Dean of Philosophy
at Life U), Janice Hughes (author and world class coach for TMC), Bill Esteb
(creator of Patient Media) and Troy Dukowitz (from CLA, and founder of EPOC, a
rapidly growing grass roots philosophy group for chiropractors), presenting
their viewpoints on the integration of the natural philosophies that underlie
the chiropractic paradigm, to the delight of the doctors, students and staff in
attendance. Truly, there has never been a gathering quite like this in Scotland,
and the ripples will be felt reverberating throughout Europe, benefiting
thousands of lives.
How big is your vision? At great personal expense in time, energy and capital,
McDonald and Vickery have begun a movement in Europe to invite chiropractors
into a more philosophical, more wellness oriented practice style, still
cognizant of the high clinical standards that are essential to effective patient
care, but more aware of the value of chiropractic tradition, applied in the most
relevant ways.
What can you do to represent and promote chiropractic in your sphere of
influence? Could you bring in excellent speakers and fill rooms with doctors
and/or patients to spread the word? Can you do a better job orienting your
constituency about the opportunities that lie before them when they include
chiropractic in their family’s wellness routine? Do you grasp the potential of
your intention to inspire, educate and motivate people to be accountable for
their health and their lifestyles?
Many thanks to progressive thinkers like Ross and Bec who are willing to put
their money where their mouths are. It’s no easy task to initiate a seminar
series like this, but there’s always a way if you’re committed. Look for the
next program, and support this excellent forum for fresh chiropractic ideas.
What are you committed to? The answer to this question determines your destiny,
and defines the scope of your impact on the future of world wellness, and the
degree to which you make a difference. Please, take it seriously, and get into
action to do your part for the greater good.
Dr. Dennis Perman,
for The Masters Circle
PS Please take the time to register for our all-new seminar, “Master the Game of
Life” -- co-sponsored by Life University, August 14-16 in Washington, D.C., it
features Guy Riekeman at his best and special guest Richard Flint -- call
800-451-4514, or go to
www.themasterscircle.com. Thank you!
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